" The power of marketing is hiding in attributes such as Knowledge, Relevance, Differentiation and Esteem and it is not just limited to Price, Promotion, Product and Place." Driss R. Temsamani, DNA Marketing Theory.
An executive with over 19 years of experience in business management, strategic planning and Marketing. Lead several large multinationals to gain market share and optimize profitability through the design of successful business propositions, effective management processes and award wining strategies.
A published author, university guest lecturer and motivational speaker, Driss's theories: DNA Marketing, Internet 2.0, and The Art of Marketing have been featured in Actualidad Economica, Business News Americas, Los Andes Económico, Business Technology News and Latin Trade. Driss received the Strathmore Who’s Who Leadership Millennium Award, the Jerry Goidenberg First Place Award for Direct Marketing and was named Visionary of the Year by Compaq Corporation.